HIGH SEAS WEEDMAPS

As the leading platform in cannabis marketing, Weedmaps plays a crucial role in driving customer engagement. Given the high cost and importance of Weedmaps advertising, managing these campaigns is a top priority. My responsibilities include scheduling, maintaining, and optimizing ads while ensuring seamless communication with management to stay ahead of current and expiring deals.

Beyond ad creation, strategic planning around holidays and seasonal events is essential to maximizing shopper interest and engagement. Weedmaps offers multiple ad placements, including page banners, deal tiles, promotional offers, and the most prominent—hero banners. I oversee the creation, management, and scheduling of all advertisements across three locations-of which all have their own unique branding, ensuring each campaign aligns with business objectives and market trends.